Cookie Policy

Last Updated: May 7, 2026

This Cookie Policy explains how Sports Medical Group (“we,” “us,” or “our”), a division of Sports Media Inc. (CAGE CODE 10ZJ4) under the dakdan worldwide umbrella, uses cookies and similar tracking technologies when you visit sportsmedicalgroup.com. By using our website, you consent to our use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites function properly, remember your preferences, and collect analytics information. Cookies cannot execute programs or deliver viruses to your computer.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They include:

Shopping Cart Cookies: Remember items you’ve added to your cart (WooCommerce: woocommerce_cart_hash, woocommerce_items_in_cart)
Session Cookies: Maintain your logged-in session while browsing (wordpress_logged_in_*, wp-settings-*)
Security Cookies: Protect against cross-site request forgery attacks (wordpress_sec, wp_woocommerce_session_*)
Checkout Cookies: Required to process orders securely through our WooCommerce store

2. Functional Cookies

These cookies enable enhanced features and personalization. Disabling them may affect website functionality:

Preference Cookies: Remember your language, currency, or display settings
Login Cookies: Keep you signed in for two weeks if you select “Remember Me” (wordpress_logged_in)
Comment Cookies: Remember your name and email if you leave a comment

3. Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. All analytics data is aggregated and does not personally identify you:

Google Analytics (_ga, _gid, _gat): Tracks page views, session duration, traffic sources, and user behavior to help us improve the site. Data is retained for up to 26 months. You can opt out at tools.google.com/dlpage/gaoptout.
Google Tag Manager: Manages and deploys analytics and marketing tags without requiring code changes.

4. Marketing & Advertising Cookies

These cookies track your browsing activity to help deliver relevant ads and measure campaign effectiveness:

Facebook Pixel: Tracks website actions to measure ad performance and create custom audiences on Facebook/Instagram.
Retargeting Cookies: Allow us to show relevant product ads to users who have previously visited our site.

5. Payment Processing Cookies

When you checkout through PayPal or other payment processors, those platforms may set their own cookies to process your payment securely. These cookies are governed by the respective payment processor’s privacy policy:

PayPal: Sets cookies for fraud prevention and secure payment processing. See PayPal’s Privacy Policy.

How Long Do Cookies Last?

Session Cookies are temporary and expire when you close your browser. Persistent Cookies remain on your device for a set period. Specific durations:

Shopping cart cookies: 2 days
Login cookies: 2 days (or 14 days if “Remember Me” is selected)
Google Analytics (_ga): 2 years
Google Analytics (_gid): 24 hours

Managing and Controlling Cookies

You have the right to accept or decline non-essential cookies. Here’s how to manage cookie settings:

Browser Settings

Most browsers allow you to control cookies through their settings. Links to cookie management pages for major browsers:

Opt-Out Links

Google Analytics: Google Analytics Opt-out Browser Add-on
Interest-Based Advertising: Digital Advertising Alliance Opt-Out
European Users: Your Online Choices

Please note that disabling certain cookies may affect the functionality of our website, including the ability to add items to your cart or complete a purchase.

California Privacy Rights (CCPA)

California residents have the right to know what personal data is collected via cookies, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination. To exercise your rights, contact us at info@SportsMedicalGroup.com.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, law, or our practices. We will post any updates on this page with a revised “Last Updated” date. Continued use of our website after changes constitutes acceptance of the updated policy.